Press Release
Pakistan’s first international standard mall, Dolmen mall,
is renowned for always staying a step ahead of its competitors. As summer 2016 approached its end, Dolmen
hosted the city’s biggest Back to School Festival. Held from 29th to
31st July 2016 across all three Dolmen Malls, the festival aimed at
school going kids and families; giving them a chance to celebrate and be
excited about the beginning of another scholastic year.
The Marketing Head at Dolmen, Anum Nadeem said, “We’re holding this event for the first
time and are expecting families to shop, eat and have fun. We’ve brought
together some great shopping options for our customers.”
At Dolmen Mall Clifton, the Back to School edition of the
Dolmen Bazaar saw leading retailers like Hub, Leisure Club, Kidz Dunya &
Sindbad as well as budding entrepreneurial ventures like Magic Hands and
Paperworks showcase their Back to school range. From school bags, notebooks and
stationery to a delightful display of balloon art, the little ones thoroughly
enjoyed themselves in this maze of amazement. Parents, on the other hand,
rejoiced the rare opportunity for their kids to have fun in a safe and family-friendly
environment.
Adding some magic to the cauldron of excitement, Dolmen Mall
conjured up the launch of Harry Potter and the Cursed Child in collaboration
with Liberty Books on the third day of Back to School Festival. The launch of
the 8th Harry Potter book was held on Harry Potter’s birthday, 31st
July. The response was staggering; the
event saw a union of three generations of Potterheads. From five year old HP
fanatics flaunting painted scars on their foreheads, to tweens donned in
wizard’s robes - even grownups didn’t shy away from swishing their wands and
crying out ‘Wingardium Leviosa”. Fans lined
up at 9:30 AM to receive their copy of the awaited book on this unique occasion
where Harry Potter fandom was so majestically celebrated in Pakistan. Thematic
décor, wands, hats, trivia games, giveaway for the best dressed fans and
countless photo opportunities with a truly magical ambience and music, the event
was a memorable one.
Dolmen Mall capitalized on the organic pull of Harry Potter
fandom and took Back to School Festival to a whole new level. The event
exceeded expectation on all fronts, and provided visitors with three days of
festivity in a completely family-friendly environment. Dolmen aims to continue
surprising its visitors with more such events in the future.
Bloggers and Key Opinion Leaders were hosted by Dolmen Mall
and given out special Harry Potter themed giveaways. They shared the impact the
book has had on their lives and also relived their back to school memories.
They were provided refreshments in the form of crispy and grilled chicken from
Golden Chick and delicious cupcakes and coffee from Lals. Everyone left the
vicinity of the mall happy and content, with their copy of their favourite book
with them.
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