Press Release
Karachi; July 28, 2016: Kaymu.pk, Pakistan’s largest online marketplace and a part of Daraz Group, has joined hands with KVTC, Karachi Vocational Training Centre for the Intellectually Challenged, to provide an online platform to sell products made by their students.
The prevalence of disability in Pakistan, mental or physical, is estimated at 2.54% of the total population, or over 5 million people. Under the banner of Jiddat, an initiative of KVTC, a wide range of Women’s Apparel and Home Craft, including cushions, tables, lamps, etc., are handmade by the intellectually challenged trainees who are imparted vocational training so that they can become independent and contributing members of society. These products are now also available on Kaymu.pk, giving them exposure to a nationwide audience.
“The internet offers a great avenue to promote inclusion and accessibility for the equal participation of persons with disabilities. We believe that it is imperative to work towards empowering all segments of society and we are thrilled to have KVTC on board in line with Kaymu’s vision to enable and empower people all over Pakistan to earn their own livelihoods,” said Bjarke Mikkelsen, Co-CEO at Daraz Group Asia.
Masroor Baweja, Project Manager for Jiddat, said, “Social inclusion and financial independence are part of our main objectives and we are confident that working with Kaymu will add value to our mission.” As part of the collaboration, Kaymu also conducts trainings with the team members of KVTC to share insights on how to cater to the online customer and guide them with regard to market trends.
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