Kaymu.pk and KVTC join hands to empower the Intellectually Challenged

Press Release

Karachi; July 28, 2016: Kaymu.pk, Pakistan’s largest online marketplace and a part of Daraz Group, has joined hands with KVTC, Karachi Vocational Training Centre for the Intellectually Challenged, to provide an online platform to sell products made by their students.

The prevalence of disability in Pakistan, mental or physical, is estimated at 2.54% of the total population, or over 5 million people. Under the banner of Jiddat, an initiative of KVTC, a wide range of Women’s Apparel and Home Craft, including cushions, tables, lamps, etc., are handmade by the intellectually challenged trainees who are imparted vocational training so that they can become independent and contributing members of society. These products are now also available on Kaymu.pk, giving them exposure to a nationwide audience.

 “The internet offers a great avenue to promote inclusion and accessibility for the equal participation of persons with disabilities. We believe that it is imperative to work towards empowering all segments of society and we are thrilled to have KVTC on board in line with Kaymu’s vision to enable and empower people all over Pakistan to earn their own livelihoods,” said Bjarke Mikkelsen, Co-CEO at Daraz Group Asia.

Masroor Baweja, Project Manager for Jiddat, said, “Social inclusion and financial independence are part of our main objectives and we are confident that working with Kaymu will add value to our mission.” As part of the collaboration, Kaymu also conducts trainings with the team members of KVTC to share insights on how to cater to the online customer and guide them with regard to market trends.

Magical Times at Dolmen Mall

Press Release   

 

Pakistan’s first international standard mall, Dolmen mall, is renowned for always staying a step ahead of its competitors.  As summer 2016 approached its end, Dolmen hosted the city’s biggest Back to School Festival. Held from 29^th to 31^st July 2016 across all three Dolmen Malls, the festival aimed at school going kids and families; giving them a chance to celebrate and be excited about the beginning of another scholastic year.

The Marketing Head at Dolmen, Anum Nadeem said, “We’re holding this event for the first time and are expecting families to shop, eat and have fun. We’ve brought together some great shopping options for our customers.”

At Dolmen Mall Clifton, the Back to School edition of the Dolmen Bazaar saw leading retailers like Hub, Leisure Club, Kidz Dunya & Sindbad as well as budding entrepreneurial ventures like Magic Hands and Paperworks showcase their Back to school range. From school bags, notebooks and stationery to a delightful display of balloon art, the little ones thoroughly enjoyed themselves in this maze of amazement. Parents, on the other hand, rejoiced the rare opportunity for their kids to have fun in a safe and family-friendly environment.

Adding some magic to the cauldron of excitement, Dolmen Mall conjured up the launch of Harry Potter and the Cursed Child in collaboration with Liberty Books on the third day of Back to School Festival. The launch of the 8^th Harry Potter book was held on Harry Potter’s birthday, 31^st July.  The response was staggering; the event saw a union of three generations of Potterheads. From five year old HP fanatics flaunting painted scars on their foreheads, to tweens donned in wizard’s robes - even grownups didn’t shy away from swishing their wands and crying out ‘Wingardium Leviosa”.  Fans lined up at 9:30 AM to receive their copy of the awaited book on this unique occasion where Harry Potter fandom was so majestically celebrated in Pakistan. Thematic décor, wands, hats, trivia games, giveaway for the best dressed fans and countless photo opportunities with a truly magical ambience and music, the event was a memorable one.

Dolmen Mall capitalized on the organic pull of Harry Potter fandom and took Back to School Festival to a whole new level. The event exceeded expectation on all fronts, and provided visitors with three days of festivity in a completely family-friendly environment. Dolmen aims to continue surprising its visitors with more such events in the future.

Bloggers and Key Opinion Leaders were hosted by Dolmen Mall and given out special Harry Potter themed giveaways. They shared the impact the book has had on their lives and also relived their back to school memories. They were provided refreshments in the form of crispy and grilled chicken from Golden Chick and delicious cupcakes and coffee from Lals. Everyone left the vicinity of the mall happy and content, with their copy of their favourite book with them.